A client recently asked, "I noticed that some accounts have received 200+ impressions while others have 0 impressions. Why does this happen?"
ListenLoop cannot force a specific distribution of impressions because whether an impression is served or not depends on many variables beyond our control.
For example, if I were to target "Marketers" at two accounts – (1) Walmart and (2) SmallStartup – in a campaign, I should expect more impressions at Walmart because the number of employees is much larger there.
Moreover, ListenLoop bids on ads when prospects visit ad-supported publisher sites, and thus has to wait for "Marketers" at each company to visit sites like CNN.com to deliver the ads. As a result, ListenLoop cannot control or estimate when or how many people at a target account will go online to receive the ads.
But there is hope. If you're using ListenLoop's integration with Salesforce to pick companies from Account View Lists, you can setup a drip campaign that automatically moves accounts from List-1 to List-2 based on impression volumes. E.g., "If Account X has received > 200 impressions, move to List-2." See this video for more details.