After you setup the conversion event, ListenLoop will help you track all the conversion events happened on the URL you setup. When your target accounts submit a form or download an asset, which will be count as one conversion.
Be sure to put the ListenLoop JS tag on your page to help tracking the event. (Located on the scroll down menu)
After you setup the Pixel into your page, then you can put the conversion name, and URL into it. Value is just used for your own measurement of each conversion.
You may use wildcards ( * ) for URL. E.g., *thank-you* would record a conversion event for an account visiting “http://your-website.com/contact-us-thank-you” and “http://your-website.com/thank-you-for-attending-the-webinar”. listenloop.com/thank-you* will match listenloop.com/thank-you-PLAYBOOK; listenloop.com/thank-you?utm_source=LL; listenloop.com/thank-you
You can create as many as conversion events you like, just make sure you put the Pixel into all the pages you want to track.
Feel free to let us know if you have any questions.