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How to use a Tracking Script
How to use a Tracking Script

Do you have a click or impression tracking script from vendors like DoubleVerify? Here's how to implement that in the ABM Ads platform.

Jeffrey Ye avatar
Written by Jeffrey Ye
Updated over a week ago

Do you have a tracking script that you want to use to track impressions or clicks, like this?

You can insert that Tracking URL into each creative. Here's how!

Heading to the creative log page, then Click More -> Edit

Extract the JS tag from each cell "DVTag (JavaScript)". This:

<script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=XXXXX&cmp=YYYYY&sid=ZZZZZ&plc=WWWWWW&adsrv=1&btreg=&btadsrv=&crt=&tagtype=&dvtagver=6.1.src" type="text/javascript"></script>

turns into this after stripping the HTML:

https://cdn.doubleverify.com/dvtp_src.js?ctx=XXXXX&cmp=YYYYY&sid=ZZZZZ&plc=AAAAA&adsrv=1&btreg=&btadsrv=&crt=&tagtype=&dvtagver=6.1.src

Note the use of macros, if have:

ord={{CACHEBUSTER}} and

gdpr_consent={{GDPR_CONSENT_STRING}}

and then put the script source into the Tracking Script field of the creative modal:

If you have the Click Tracking URL, please turns into this via the same way after stripping the HTML:

https://ad.doubleclick.net/ddm/trackclk/XXXXX;dc_trk_aid=YYYYY;dc_trk_cid=ZZZZZ;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

and then put the script source into the Click Tracking Url field of the creative modal:

Feel free to let us know if you have any questions.

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