Firstly, let’s discuss how retargeting works. Retargeting is a way to re-display your Ad to any anonymous site audience. When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website.
You can use ListenLoop retargeting campaign to retargeting your target audience.
Starting by clicking "New Campaign" and choose "Ad Retargeting":
Make sure that check mark has been highlighted, then click "next".
Now you will be required to upload a list of accounts that you want to do retargeting, or choose the list of your target accounts from your Salesforce account. Then click on "next"
Identify the Campaign names, Domain names, and Zip code if there is.
Then, Confirm the data by clicking on Next.
Next is to create your "Custom Audience" where you would like to target people who’s into specific website landing page.
Note: (URL Visited Matches)
You can create more custom audiences like the following and add as more as you like:
The next step is choosing how you target this audience. You should choose your base audience and then include it.
Based on the following screenshot, you can choose more audience or make the audience flexible.
- You can include or exclude any audience, except excluding the base audience.
- Adding more audiences into the same segment (the relationship among each audience is "and").
- Adding more audiences into the different segment, the relationship among the segments is "or".
There's no limit of how many segments you can add here.
Then next is to upload your ads. You can simply drag and drop them into the system.
After uploading the ads, you can move to the next.
Then identify which page do you want to people arrive after click on your ad.
Note: the pre-roll feature is default on, you can check here for more details about it.
The next step is setting your ad budget which may vary on you. Then click on Next.
The last step is reviewing your setting for your retargeting campaign. Click on "Launch" when it’s done.
Take note: In Ad retargeting campaign in ListenLoop, its retargeting anyone matches the custom audiences criteria that you created, if your target accounts were identified, ListenLoop will directly attribute all impressions and click account in the ListenLoop’s dash board.
The photo below shows when it is successfully launched.
Feel free to let us know if you have any questions, you can contact us via online chat during the business hours or email us via you firstname.lastname@example.org