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How are you different than regular retargeting?
How are you different than regular retargeting?
Jeffrey Ye avatar
Written by Jeffrey Ye
Updated over a week ago

Retargeting advertises to people who have visited your website before, whereas ABM ads focus on targeting accounts and job titles in a list, even if they've never been to your website. 

Here is a helpful blog post discussed more about comparison between ABM and retargeting.

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